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Make It Your Business


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Groups Join to Curb Smoking

TOFCO's pioneering campaign brings together leaders in business, labor, insurance, and health policy to achieve two goals:  1) Encourage businesses to cover and promote help for employees who want to quit smoking or chewing tobacco and 2) Urge insurers to provide - as standard benefits - the counseling and medications to help them quit.

The effort brings together businesses, labor, health insurers, health insurance agents, medical providers, and health policy experts. We engage in one-on-one discussions with health benefits decision-makers; distribute an Employer’s Toolkit to businesses and health insurance agents; provide continuing education for agents; speak and exhibit at forums with agents, businesses, unions and health care providers.

We have received national recognition and funding from the Smoking Cessation Leadership Center to explore the promise of a national Make It Your Business effort.


"Clearly, this is a tough economy to add new health services, but I would argue that helping people quit tobacco is a wise investment that will pay off in both the short term and the long term."

Peter Kohler, M.D.

Past Advisory Committee Chair, Make It Your Business Campaign

President, Oregon Health & Science University


Pay less to help employees stop smoking or pay more later

Oregon businesses would pay far less to prevent tobacco-related diseases than to treat them, according to a new study by Milliman USA, one of the nation’s leading actuarial firms.

On average, effective tobacco cessation costs 29 cents per member per month, or $3.48 per year, according to the Milliman study. In contrast, the study shows one-year medical costs in Oregon for tobacco-related diseases are as follows:

Lung cancer: $42,045
Heart failure: $23,234
Low birth-weight baby: $27,776

"It’s simple math," said Dawn Robbins, health policy coordinator for the Tobacco-Free Coalition of Oregon (TOFCO). "For the cost of that one heart attack, a business could buy a year’s worth of tobacco cessation benefits for 6,676 employees and dependents."

Only a handful of Oregon’s insurers routinely cover the counseling and medications that research demonstrates to be effective.

A fact sheet about the study and related materials are available to download in either HTML or PDF format.

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